James leads the Consultancy team at Action Sustainability, with over 20 years of experience in product sustainability and sustainable procurement. His work focuses on assessing the sustainability impacts of products throughout their life cycles and implementing effective supply chain sustainability initiatives.
James has developed sustainable procurement policies and carbon footprinting strategies for clients such as Network Rail, Unilever, Tesco, IKEA, Vodafone, and Defra.
Inspired by environmental disasters such as the Bhopal and Exxon Valdez incidents, James pursued a Ph.D. where he researched methods for removing industrial pollution from water, fuelling his passion for sustainability.
Beyond his consultancy work, he is active in carbon reduction initiatives, including training through the Supply Chain Sustainability School, and contributes to local environmental efforts such as tree planting and organic farming.
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